Image: Spaxels Trailer – Rock in Rio
Rock in Rio is a world-class music festival. A star-studded lineup of acts and record-breaking attendance are the ingredients that go into its success. The promoters also go all out every year to deliver a mind-blowing audiovisual production. So, in keeping with their proud tradition, the 2017 Rock in Rio will be the first to wow its audience with an illuminated swarm of drones. But before the Ars Electronica Spaxels® can enchant a one-million-plus audience on seven days between September 15th and 24th, a three-day marathon rehearsal was staged in Upper Austria over the last Week in March.